Building
personal brands.
People buy from people.
In the age of AI, trust has moved from logos to leaders. Georgia Rickard helps storytellers, founders and mission-driven messengers build the personal brand that makes them the obvious choice.
SCORE YOUR PERSONAL BRANDPersonal
Brand
Report.
The 6 laws of personal brand in 2027.
Ad spend is up. Conversions are down. Traditional marketing is less effective and trust has never been lower. To find out what's working now – and what's not – Georgia surveyed Australia's most influential founders and media leaders across her 5,000-strong network.
Do you feel you were made for more?
There comes a moment in every life where you realise: no one else is going to write your story.
If it's time for you to author the next chapter on your own terms, share your message with the impact it deserves, and build a business around the person you already are, Georgia's work is built for that moment.
JOIN THE FREE WORKSHOPReal results. Real lives impacted.
For almost two decades, Georgia has studied the art and science of personal brand: an intersection of storytelling, marketing, psychology and mindset. She is an award-winning speaker, author and storyteller who has spoken on stages across Asia, America, Europe and Australia.
RICKARD
SHOW.
Listen to
The Georgia Rickard Show
Candid conversations with Australia's most influential founders, media leaders and storytellers about what it really takes to build an influential personal brand right now.
Previous guests have included Lorna Jane Clarkson, Gretta Van Riel and Emma Isaacs.
Meet
Georgia.
Personal brand speaker, mentor and business strategist.
Georgia Rickard helps founders, experts and storytellers build personal brands with real commercial power. She has built two seven-figure businesses, became a 12-month millionaire in 2020, and founded Georgia's Media Circle, Australia's leading private community for media and marketers.
She has presented on CNN to a global audience of 135 million, and hosted keynotes and events for Apple, Accor, Expedia, National Geographic and VOGUE Australia. Today, she advises creators, global brands and industry leaders on how to thrive in the trust-recession era.
MORE ABOUT GEORGIA
Over the last ten years, Georgia has helped create over 2,000 success stories.
“You have changed my life… The biggest impact has been on my identity. I am now someone who knows I can create what I want – and that's thanks to what you've taught me.
Actor (The Hobbit, played Bombur) and acting mentor
“I am close to half a million dollars this year from the stuff we did together.
Photography mentor + Nikon educator
“You taught me how to triple my income… there's no way I would have done it if you hadn't shown me how.
WIN journalist turned PR mentor
“Georgia has shifted the way I think about brand forever.
Columnist, Australian Financial Review
“Georgia radically shifted my mindset towards my personal brand and business.
Photographer
“Georgia has been an absolute game changer.
Founder, Moda Studio
“I closed 50% of my audience on my first pitch. My first thought… I should have charged more.
Speaker and mentor
“You showed me how to double my prices! And I signed a new client at those rates that day.
Founder, Milkshake agency
“I've worked with a number of coaches but this time, I actually have done 'the thing'. Absolutely worth it.
Publicist (Sesame Street) and life coach
“Genuinely life changing.
Founder, Showplate Productions
“A first-class trainer.
CEO, Catalyst Communications
“The go-to expert for crafting a brand that gets noticed.
Contributing Writer, Smithsonian
“One of the rarest voices when it comes to brand building and fostering connection.
Senior Brand PR Manager, IHG Hotels
“An expert at creating brands that truly stand out.
Editor in Chief, Time Out Australia
How strong is your personal brand?
Take the quiz. Get your score, plus your next best step.
Your story starts with one chapter.
Stop waiting to be discovered. Start building what you'll be known for.
IT'S GREAT TO BE YOU.